Walmart shares dropped 2 percent after it reported its Q3 earnings. Bad news for all the companies thinking that smart speakers will usher in a new era of smart home device usage: smart home integrations are used by just 34. Some 27 percent of speaker owners will experiment with buying something via voice commerce next year — a number that eMarketer revised down from an earlier estimate of 31 percent, while 37. In Germany, for example, Internet purchases accounted for 6. Please select at least one newsletter. Full-year 2015 results put mobile sales at just under half 49.
The problem is that once you have gotten your nifty new product, the travel dominates ecommerce an emarketer analyst brief gets a brief glance, maybe a once over, but it often tends to get discarded or lost with the original packaging. By signing up you agree to our. Total Access clients, log in and. Users prefer easy options for browsing schedules and downloading mobile tickets through local platforms like Ultimately, the online option for booking travel or planning to get tickets for an event makes for a much easier and fluid shopping process. Those retailers and ModCloth continue operating as separate websites.
Russian Platform Preferences for shopping online: Aside from understanding the shopping habits of Russian users, understanding their device choice once they go online will help you modify ad campaigns and your landing pages. Western Europe leads the world in retail e-commerce sales. Smart speakers that let you control services and other connected devices in your home will continue to be a popular gift choice during the holiday season and into next year, when usage is set to rise by 15 percent, to 74. . While video is on track to represent 60% of its U.
By signing up you agree to our. In order to successfully transition into a foreign market, it is important to take note of common retail habits and preferences and devices to understand how to best capitalize on opportunities in each market. Dive Insight: E-commerce has shifted rapidly toward mobile in China in the last three years, based on figures from Analysys International Enfodesk. Insight: With so much money at stake in video ads, competition among video platforms for marketers' dollars is likely to be fierce over the next few years, with the winners coming down to whose content resonates most with consumers and who offers brands the best bells and whistles. Historically travel agents have been very popular for booking travel in Russia. You can opt out anytime.
The gain included results from Jet. A new estimates that the Echo will have accounted for nearly 67 percent of all smart speaker sales in the U. And for the record, eMarketer research from the U. Smartphones are used by 22% of shoppers, followed by only 8% using a tablet. You can opt out anytime. The market has seen a major shift thanks to a number of new online options for booking travel in a more convenient and cost-effective way.
Budget-conscious shoppers turned to the Internet in ever-larger numbers to compare products and prices and pick up deals. Compared to desktop and laptop computers, mobile sales went from less than 10% of all e-commerce sales at the beginning of 2013 to 64. For users of the app, the value of paying with their smartphone is clear and simple—you can save time and money at the register, all while racking up rewards and special offers. Travel Dominates Ecommerce An Emarketer Analyst Brief can be very useful guide, and travel dominates ecommerce an emarketer analyst brief play an important role in your products. The second most popular product is Tickets for events, which prevents the users from some of the common practices of waiting in line at box offices since there are fewer phone purchase options. Daily Sign up A valid email address is required. Reports in said this week that eMarketer analysis expects Amazon to capture 48 percent of U.
For now, however, eMarketer says that this a less popular usage for these devices, and that overall voice commerce will remain a very niche slice of the e-commerce market, accounting for just 0. Combined desktop and laptop shopping outweighs mobile shopping: 37% of respondents use a laptop, while 33% use a desktop computer. What Russians are purchasing online: The most popular product purchased online by Russians is travel related with over 50% of surveyed shoppers indicating they book more travel online than offline. Please select at least one newsletter. Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. But Walmart and Target are pushing further into the space ahead of the holiday shopping season as the traditional brick-and-mortar retailers invest more heavily in eCommerce initiatives.
The main takeaway it seems is that while some device makers may turn speakers into a tidy business, it might be some time before the apps and software built around them monetises as lucratively. You can opt out anytime. Starbucks, not Apple, Google or Samsung, has the greatest penetration of proximity-based mobile application payments in the U. That gives Starbucks a slightly dominant share of the U. When it comes to physical items, household items and produce are still primarily purchased in stores but Russians are slowly relying more on the internet for purchasing physical items such as electronics, clothing, and cosmetics.